Brand Assets

Hosting Beth soon? Use these assets for your promotional needs.

Headshots

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Social Media + URLs

Instagram: @maximumbeth | @sheswanderful | @witsummit | @ulacafe | @shewashereco

Facebook: @sheswanderful | @witsummitcom | @wanderfestevent | @ulacafe

Shortest Bio

(100 words)

Beth Santos is an entrepreneur, author, and community builder out to disrupt travel for women worldwide. She is founder and CEO of Wanderful, a global community of women travelers, and creator of the WITS Travel Creator Summit, the Bessie Awards, and Wanderfest, the first outdoor travel festival by and for women. She co-founded She Was Here, spotlighting overlooked women's history through walking tours, and authored Wander Woman (2024). Named a travel-industry changemaker by Business Insider and Conde Nast Traveller, she was named Godmother of the Azamara Onward in 2022. At home, she and her husband co-own Ula Cafe in Boston.

Short Bio

(234 words)

Beth Santos is an entrepreneur, author, and community builder out to disrupt travel for women worldwide. She is founder and CEO of Wanderful, an international collective of women travelers and travel content creators. She is the creator of the WITS Travel Creator Summit, the annual Bessie Awards to honor women of impact in travel, and the first major outdoor travel festival by and for women, Wanderfest.

She is the co-founder of She Was Here, a walking tour and events company sharing the overlooked stories of women who shaped the places we know today, beginning with tours in Manhattan. In 2024 she authored the solo travel guide and manifesto Wander Woman: How to Reclaim Your Space, Find Your Voice, and Travel the World, Solo.

Beth has been named one of 17 changemakers shaping the future of the travel industry by Business Insider, one of 12 women to follow by Conde Nast Traveller, and one of 20 influential women in the travel industry by Travel Pulse. In 2022, she was named Godmother of the Azamara Onward cruise ship. She works to amplify underrepresented voices in travel while challenging each of us to do better in her work as a keynote speaker, an industry consultant, and a startup and small business coach. At home, she and her husband co-own Ula Cafe, an inspired café and community hub in Boston's Jamaica Plain neighborhood, where they're raising their children.

Long Bio

Beth Santos is an author, entrepreneur and community builder out to disrupt travel for women worldwide.

She is the founder and CEO of Wanderful, a global lifestyle brand and inclusive community of thousands of travelers and travel content creators. Wanderful reaches over 45,000 women each year through a thriving online membership network, local chapter events in 50 cities, global summits and small group trips. She is also the author of WANDER WOMAN: How to Reclaim Your Space, Find Your Voice, and Travel the World, published by Grand Central Balance, an imprint of Hachette Publishing, in March 2024.

In 2014, Wanderful launched the WITS Travel Creator Summit, a leading event for women and gender diverse travel creators and industry hosted on two continents each year listed by Forbes as one of the top inspiring events for women to attend. Wanderful is also the creator of the annual Bessie Awards to honor women of impact in travel, as well as the first major outdoor festival for women travelers, Wanderfest. Wanderful has been recognized in Forbes, Business Insider, Yahoo!, The Chicago Tribune, Lonely Planet, Matador Network, and Skift, among other publications.

Beth is also co-founder of She Was Here, a walking tour and events company that shares the overlooked stories of women who shaped the places we know today. The company began with tours in Manhattan.

Beth is both a Tory Burch Fellow as well as a Zell Fellow. She has been named one of 17 changemakers shaping the future of the travel industry by Business Insider, one of 12 women to follow by Conde Nast Traveller, one of 10 people shaping the future of Boston by Timeout, and one of 20 influential women in the travel industry by Travel Pulse. In 2014, she was named a top 100 travel blogger in the USA and invited to the White House under the Obama Administration. In 2022, she was named Godmother of the Azamara Onward cruise ship.

Today, Beth is an acclaimed thought leader, consultant for travel businesses, and keynote speaker who has spoken to audiences like Tripadvisor, the Girl Scouts of the USA, and the Travel & Adventure Show. She serves on the advisory board of the Black Travel Alliance and regularly gives back to other entrepreneurs and builders out to make travel more responsible and inclusive.

At home in Boston, she and her husband are owners of Ula Cafe, a Black-owned, woman-owned and veteran-owned inspired cafe and community hub in Jamaica Plain that focuses on local, sustainable, and responsible food, paired with community dialogue and events intended to unite and celebrate a diverse neighborhood.

Beth is a graduate of the Kellogg School of Management and Wellesley College, and lives with her husband and children in a cute purple house perched in the middle of the city and surrounded by raspberry and blueberry bushes.