WHY CONSULT WITH BETH?

Women are 80% of travel decision makers and nearly 70% of the travelers themselves, yet are regularly considered a “niche” in the travel space. Some niche, huh?

Wanderful is paving the way in empowering women to travel the world safely and confidently. As the founder and CEO of Wanderful and the creator of the highly acclaimed WITS Travel Creator + Brand Summit, Beth is a leader in the solo women’s travel movement and is equipped with valuable tools to help you attract and retain women customers around the world.

TOPICS OF EXPERTISE

With a Kellogg MBA in entrepreneurship, social enterprise, and management strategy, Beth has a robust, unmatched perspective on topics like:

• Diversity, equity + inclusion in travel, especially as it relates to women-identifying travelers and other intersections

• Trends in the travel industry especially as it relates to startups and new markets, women in travel, responsible travel, social impact, and more

• Influencer marketing and engagement including creator selection strategy, campaign development and execution, setting clear KPIs, and developing an influencer marketing plan on a budget.

• Meaningful community building (especially as it relates to tools like Mighty Networks, Facebook groups + social media, email marketing, online engagement + offline events)

• Digital marketing strategy

• Strategic business development especially as it relates to new travel businesses, go-to-market strategy, consumer testing and outreach, etc.

• And more

CLIENTS

Beth has significant experience consulting with:

• Large travel companies

• Tourism boards and DMOs

• Small businesses

• Universities