“In a world of whiz bang bravado-filled hype, Beth Santos is a tried and true entrepreneur who balances persistence with flexibility, educated decisions with the ‘let’s see if it sticks’ mindset that proves to be the perfect recipe for entrepreneurial success. Beth balances her businesses, leadership activities, creative pursuits, and a family and yet still manages to be down to earth, wholly relatable and inspiring all at the same time. You want to be mad at her for nailing every aspect of life, but you end up wanting to be just like her, instead.”